Phil Studio 報價多少？

這個問題沒有直接的答案。每個客戶所需要的服務項目與領域有所不同，因此每個客戶需要的方案皆是客製化的，我們的設計不是公版，因此無法以公版方式報價。

There’s no straightforward answer to this question. Projects and clients are different in terms of scope and sizing and therefore the investment packages are customized to the clients needs, as there is no one-size-fits-all solution to pricing. Thoughtful branding takes time when done correctly, from research phase, to strategy and design.

我可以只做 logo 嗎？

一個成功的品牌需要許多品牌元素來打造多角化的接觸方式，而這些接觸方式都指向同一個鮮明的品牌識別。出於這個原因，我們認為品牌不單單只需要一個 logo，我們也不提供單獨設計 logo 的服務。

A successful brand has many elements to it to bring it together and create a cohesive and recognisable identity. For this reason, we do not believe in ‘just a logo’ and do not offer that as a service alone.

我可以在下週先拿到我的 logo 嗎？

好的設計，需要時間。我們在市面上看到的令我們欣賞的品牌識別，都是根基於大量研究、發想、數千個草圖和迭代的結果。我們不想因時間因素而降低設計品質，或是給出我們認為明明可以更好的設計。請至少為您的品牌預備至少4週以上的時間，讓我們有充裕的時間與您來回討論、修改，以找到我們彼此都滿意的設計。

GOOD design, takes time. The logos we all love and see out there were the results of tons of research, craft, customized strategy, thousands of sketches and iterations. We don’t want to compromise the quality of the work or give you a design that we know could have been 10 times better. The quickest time frame to get your business equipped with the basics is estimated at 4 weeks.

Branding 的過程大概會耗時多久？

以下是 Phil Studio 每項服務的概略時間表，但請記住，這些時間表可能會根據您的客製化項目而有所更動。如果您選擇了多項服務，這些時間範圍可能會重疊。Note: 根據您提供回饋的時間長短，時程可縮短或延長。

品牌識別規劃：8-10 週

製作物設計：3-6週

製作物發包：4-6週

網頁設計：4-8 週

社群策展：4-5 週

Here’s a general timeline you can expect with each of our services, but please keep in mind that these are subject to change based on the details of your individual project! If you’re choosing multiple services, these timeframes can overlap and we’ll determine the final timeline once we learn more about your project. It’s important to understand that the longer you take to provide feedback or additional info, the longer the project will take.

Branding: 8-10 weeks

Collaterals design: 3-6 weeks

Collaterals production: 4-6 weeks

Web Development: 4-8 weeks

Social Media Strategy: 4-5 weeks

什麼是風格版，為什麼我需要它？

風格版或視覺參考板是代表品牌美學的圖像集合。在規劃品牌時，我們發現情緒板是確保身份具體、獨特和正確的重要工具。我們鼓勵客戶在做出任何與視覺有關的決策前，不斷回到品牌定位時規劃的情緒板，這樣可以確保品牌調性維持在同一基調上。

A mood board or a visual reference board is a collection of images which represent the aesthetic of the brand. While designing a brand, we find the mood board as an essential tool to guarantee the identity is specific, unique and on track. We encourage our clients to continuously utilise their mood board for making any visual based decisions in their business. This can include interior design, social media, photo shoots, websites, video and more!

目前我已有品牌識別，但我想更新它，這是你們提供的服務嗎？

是的！我們也曾經服務過需要 Rebrand 的品牌。我們了解，雖然品牌現況有您喜歡的地方，但可能需要進行微調以使其符合當下的需求，因此我們可以提供的會是根基於您品牌識別的現況，做一些補充、延伸、微幅更動，並給予品牌藝術指導的服務。

Yes! We’ve worked with several companies who were in need of a brand refresh. We understand that while you may love your existing brand, you might want to make some tweaks to give it a fresh new look. We’re here to offer guidance and branding best practices, and we won’t stop until you’re satisfied!

除了品牌規劃外，你們有協助廠商聯繫與發包的服務嗎？

我們可以根據您的項目和預算推薦台灣在地的優質廠商。除了紙張的印刷外，我們也協助過瓶器開發、內料配置等服務，使品牌以五感接觸消費者時，都能保有相同的基調。除此之外，我們還可以為您進行監督與看印的角色，確保品牌製作物符合我們的審美和要求。

We can recommend the best printeries in Taiwan based on project requirements and budget. In addition to this, we can also do on-site supervision for you to ensure that the branding produced meets our aesthetic and requirements.

具體上我會得到什麼？

最後，您會收到一個通過 Google Drive 交付的文件夾，裡頭的內容物包含：

- 所有顏色和文件類型(ai.png)的品牌識別檔案

- 您的品牌字體家族可供下載和使用

- 您的品牌風格指南，裡頭包含定位、視覺參考板/情緒板、品牌色票、品牌字體家族、品牌識別、延伸圖形與應用方式

In the end, you receive a folder delivered via Google Drive, the deliverables are:

- Your brand identity files in all colours and file types.

- Your brand font files ready to download and use.

- Your brand style guide and brand kit which is one big document reviewing your brand persona, brand foundations, visual reference board / mood board, colour palette, how to use your colours / colour combinations, your brand identity overview, brand fonts and type hierarchy, additional brand elements (patterns, photos, shapes, textures) and a visual on your brand in use!

簽訂合約後，下一步是什麼？

簽署的合約交付後，我們將發送詳細的時程表，並通過品牌諮詢問卷進入流程。這是我們針對品牌規劃的基礎，通過品牌問卷可以讓我們更了解您、您對於品牌的期待、對產業的洞見，這些都會幫助我們後期規劃您的品牌時，符合您對品牌主視覺的期待。

After the signed contract is delivered, we will sent a detailed project timeline and will dive right into the process with the Brand Questionnaire. This is fundamental for our work as it has customized questions that really narrow down your brand/business vision, details and goals.

你們有提供網頁設計的服務嗎？其中包含架設和開發嗎？

是的，我們有提供網頁設計的服務。我們專門以 Shopify 平台設計有許多重要原因。Phil Studio 負責圖稿設計與排版，並有工程師協助編寫 UIUX 互動體驗。

Note: 對於非常簡單直接、不需購物功能的網站需求（即作品頁、服務頁、小型餐飲空間、形象網站等），我們非常樂意通過 Squarespace 或其他平台為您提供幫助，只需少量 CSS 實現。

Yes, many of the projects I take on include web design. We design exclusively for the Shopify platform for several important reasons. We take care of website design and have engineers on hand to help with development, aka coding and getting a website up and running.

Note: For really simple and straightforward website needs (i.e. portfolio page, small restaurant, presentation website, etc) We are more than happy to help you via Squarespace or other platform, with minor CSS implementation.

出於多種原因，我們在 Shopify 上構建了我們的所有網站。我們使用過許多架站平台，但更喜歡 Shopify，原因如下：

- Shopify 非常“用戶友好”，也就是客戶可以輕鬆上手並對文本、照片、產品和部落格進行任何編輯。

- 這是設計自由的最佳選擇之一。與 Shopline 等平台相比，我們在設計頁面時擁有更大的自由度。

- 自定義 CSS 的彈性空間非常大！自定義 CSS 基本上是向網站添加程式碼，為我們提供超出標準模板範圍的視覺設計。這是創建更多互動和設計的機會，以創造更具體的品牌體驗。

- 我們認為 Shopify 本身是一家不斷改進和發展的進步和樂觀的公司，這同時代表著它可以為您的網站帶來增長和擴張的機會。

We build all of my website on Shopify for many reasons. We have experience in many website building platforms but prefer Shopify for these reasons:

- Shopify is very ‘client friendly’ aka it’s very easy for a client to be able to jump on and make any edits to text, photos, products and blogs.

- It’s one of the best for design freedom. Compared to platforms such as Shopline, we have a lot more freedom in designing the pages how we’d like it.

- Opportunities for custom CSS are huge! Custom CSS is basically adding snippets of code to the website which give us stylish sections that are beyond the bounds of standard templates. It’s the opportunity to create more interactive sections and unique designs to create a more informal and on brand experience.

- We also choose Shopify as I see the platform itself as a progressive and optimistic company that are continuously improving and growing - therefore carrying your website with opportunities of growth and expansion.

我需要能夠自己更新網站…這可能嗎？容易嗎？

是的，這正是我選擇 Shopify 的原因。對我們來說，最重要的莫過於客戶能夠自己維護網站並持續為網站製造新的內容。

Yes! This is exactly why I choose Shopify. It’s important to us that you feel confident in maintaining the website yourself and keeping it up to date!

我想做網站設計，需要提供什麼資料？

文案和影像。如果您不想在 Basic Branding Project 中包含文案，則需要在構建網站之前將您自行撰寫的文案提供給 Phil Studio，如果您無法提供影像，我們也有形象攝影的服務幫助您尋覓適合您品牌調性的攝影師。

Copywriting and images. If you don't want to include your copywriting in the initial Branding Project, you will need to provide your copy to Phil Studio before you build your website, and if you can't provide images, we also offer an Imagery Photograph service to help you arrange for a photographer to suit your brand.

進行網站設計需要多長時間？

網站設計通常需要 4-8 週。包括來回討論、設計、測試和上架的時間。要提醒您的是，您提供網站內容和回饋的時間越長，設計所需的時間就越長。

Website projects can usually take 4-8 weeks. Includes back and forth discussion, design, testing and on-boarding time. It’s important to understand that the longer you take to provide your website content and feedback, the longer the project will take.

擁有一個網站還需要囊括什麼費用？

與您的網站相關的其他費用將是：

- 您的 Shopify 方案。使您的網站上線並在平台上解鎖不同範疇的功能（標準方案平均成本約為每月 40 美元）

- 您的域名。這相當於您在網路世界中的門牌，讓消費者可更方便、迅速地尋找到您的品牌。您可以通過 Shopify 購買域名。通過 Shopify 購買的域名起價為每年 11 美元。

Other costs associated with your website will be:

- Your Shopify plan. This is what makes your website live and specifies your limitations within the platform (average cost is around USD $40 per month)

- Your domain. This if you address as to where your website will live. You can buy a domain through Shopify. Domains purchased through Shopify start at $11 USD per year.

Shopify 的支付系統會很難使用嗎？

目前 Shopify 提供第三方支付平台，例如 綠界、HiTrust、TapPay 和 PayNow。我們推薦PayNow，它的手續費較低，為2.5%，單筆交易為 17元新台幣。 PayNow 與多家銀行合作，並提供多種支付方式，例如信用卡和 ATM 轉帳。

Currently Shopify offers third party payment platforms such as Green World, HiTrust, TapPay and PayNow. We recommend PayNow, which has a lower handling fee of 2.5% and TWD $17 for a single transaction. PayNow works with a wide range of banks and offers a variety of payment methods such as credit cards and ATM transfers.